3. INVEST IN DIGITAL MARKETING Digital marketing has become increasingly important during a crisis, as more consumers are spending time online. Businesses need to adapt their marketing strategies to reach customers where they are spending their time. This white paper will explore the importance of digital marketing during a crisis and how businesses can […]
1. FOCUS ON PROVIDING VALUE During a crisis, consumers’ purchasing habits and priorities can shift dramatically. Businesses need to adjust their marketing and sales strategies to provide customers with the most value possible. This white paper will explore the concept of value and how businesses can adapt their pricing and bundling strategies to increase sales […]
PRACTICAL TIPS FOR INCREASING SALES DURING HARD TIMES To increase sales during hard times, businesses should consider the following practical tips: Focus on providing value to customers: During a crisis, customers are likely to be more price-sensitive and looking for products or services that provide value. Businesses should focus on providing value to customers by […]
As a business owner or marketer, you may have considered running Facebook ads to boost your brand’s reach and generate more leads. However, the cost of Facebook ads can quickly add up, leaving you with a hefty bill and few results to show for it. Fortunately, there are ways to avoid overspending on Facebook ads […]
Online potential is the potential that a business has to reach its target audience and achieve success through its online presence. In today’s digital world, having a strong online presence is crucial for businesses of all sizes to succeed. In this article, we will discuss the importance of online potential and how to transform it […]
Marketing emails are an effective way to reach out to your target audience and keep them engaged with your brand. However, with so many companies sending out countless emails every day, it’s important to find the right frequency for sending your own marketing emails. But what is the best frequency for sending marketing emails? The […]
In today’s digital landscape, having a website is crucial for any business looking to reach a wider audience. However, simply having a website is not enough. To succeed online, it’s important to focus on optimizing your website for conversions, that is, turning website visitors into customers. In this article, we will explore six ways to […]
Marketing automation is a digital marketing strategy that involves using technology to streamline, automate, and measure marketing tasks and workflows. This technology can help businesses automate repetitive tasks, personalize the customer experience, and drive more leads and sales. In this article, we will explore how marketing automation can help lead generation. What is Lead Generation? […]
A pricing page is a crucial component of your software as a service (SaaS) website, as it can greatly impact your conversion rates and ultimately, your bottom line. Your pricing page is where potential customers make the decision to purchase your product or not, and it’s crucial that your pricing page effectively communicates the value […]
Search engine optimization (SEO) is a crucial aspect of digital marketing, as it helps businesses to improve their online visibility and attract more organic traffic to their website. However, not all SEO agencies are created equal, and choosing the right one can make a huge difference in the success of your SEO strategy. That’s why […]