3. INVEST IN DIGITAL MARKETING Digital marketing has become increasingly important during a crisis, as more consumers are spending time online. Businesses need to adapt their marketing strategies to reach customers where they are spending their time. This white paper will explore the importance of digital marketing during a crisis and how businesses can […]
1. FOCUS ON PROVIDING VALUE During a crisis, consumers’ purchasing habits and priorities can shift dramatically. Businesses need to adjust their marketing and sales strategies to provide customers with the most value possible. This white paper will explore the concept of value and how businesses can adapt their pricing and bundling strategies to increase sales […]
PRACTICAL TIPS FOR INCREASING SALES DURING HARD TIMES To increase sales during hard times, businesses should consider the following practical tips: Focus on providing value to customers: During a crisis, customers are likely to be more price-sensitive and looking for products or services that provide value. Businesses should focus on providing value to customers by […]
Marketing automation is a digital marketing strategy that involves using technology to streamline, automate, and measure marketing tasks and workflows. This technology can help businesses automate repetitive tasks, personalize the customer experience, and drive more leads and sales. In this article, we will explore how marketing automation can help lead generation. What is Lead Generation? […]
In the world of digital marketing, businesses are often faced with the question of whether to invest in paid ads or search engine optimization (SEO). Both methods can be effective for generating leads and driving traffic to a website, but they have distinct differences that make them better suited for different types of businesses and […]
A pricing page is a crucial component of your software as a service (SaaS) website, as it can greatly impact your conversion rates and ultimately, your bottom line. Your pricing page is where potential customers make the decision to purchase your product or not, and it’s crucial that your pricing page effectively communicates the value […]
Search Engine Optimization (SEO) and Local SEO are two terms that are commonly used in the digital marketing world, but they refer to two distinct strategies. While both SEO and Local SEO aim to improve the visibility and ranking of a website in search engines, they differ in the methods and techniques used to achieve […]
Social media is a powerful tool for businesses of all sizes, and having a strong presence on social media platforms can help you reach a wider audience, increase brand awareness, and drive more traffic to your website. However, managing your social media presence can be challenging, especially as you try to keep up with the […]
Reputation management is an important aspect of protecting your brand online. With the rise of the internet and social media, it has become easier for customers to share their experiences and opinions about your brand, both positive and negative. This is why it’s crucial for businesses to have a strategy in place for managing their […]
What is Customer Marketing?
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Customer marketing is a type of marketing that focuses specifically on existing customers, rather than attracting new customers. It’s an approach that recognizes the value of maintaining a strong relationship with current customers, as they can provide a steady stream of revenue and help to drive growth for your business. Customer marketing involves a variety […]