Marketing, SEO

As AI-generated content continues to gain popularity, it’s important to understand how to write SEO-optimized blog posts that can compete with and stand out from machine-generated content. In this blog post, we’ll explore the strategies and techniques you can use to create high-quality, SEO-friendly content that resonates with your audience. If you haven’t so far please read our Beginner’s Guide To Search Engine Optimization

Start with keyword research

Keyword research is the foundation of any successful SEO campaign, and it’s no different when writing blog posts. Before you start writing, spend some time researching the keywords and phrases your audience is searching for. This will help you understand what topics to cover and what terms to use in your content. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you find relevant keywords and gauge their search volume and competition level.

Write for humans, not machines

While it’s important to optimize your content for search engines, don’t forget that you’re ultimately writing for humans. Writing content that resonates with your audience is key to building engagement and driving conversions. Keep your writing clear, concise, and easy to read. Use headings and subheadings to break up your content into manageable chunks, and use short paragraphs and bullet points to make your content scannable.

Optimize your headlines and meta descriptions

Your headline and meta description are the first things readers see in search engine results pages (SERPs). Make sure they’re both compelling and optimized for your target keywords. Your headline should be concise and attention-grabbing, while your meta description should provide a brief summary of your post and entice readers to click through.

Use relevant internal and external links

Including relevant internal and external links in your blog post can help improve your website’s overall SEO. Internal links to other pages on your website can help search engines crawl and index your site, while external links to high-authority sources can help establish your credibility and authority. Just make sure to use links naturally and avoid overusing them.

Optimize your content for featured snippets

Featured snippets are the answer boxes that appear at the top of search engine results pages. They provide a brief summary of the answer to a user’s query and can significantly increase your content’s visibility and click-through rate. To optimize your content for featured snippets, focus on answering common questions and using structured data to help search engines understand the content of your page.

Use visuals to break up your content

Visuals like images, infographics, and videos can help break up long blocks of text and make your content more engaging. They can also help improve your website’s overall SEO by providing context and additional information about your content. Just make sure to use high-quality visuals that are relevant to your topic and add value to your post.

Optimize your content for mobile devices

More and more people are accessing the internet on their mobile devices, so it’s important to make sure your content is optimized for mobile viewing. Use a responsive design that adapts to different screen sizes, and make sure your content is easy to read and navigate on smaller screens.


In conclusion, writing SEO-optimized blog posts in the age of AI-generated content requires a combination of technical expertise and creative writing skills. By following these strategies and techniques, you can create high-quality, engaging content that resonates with your audience and stands out from the competition.